Dewy
Adaptive Face Crème for Men
A living formula that adapts to your local climate and evolves with the seasons. Personalized for your unique skin profile and crafted with safe, high-potency natural ingredients for a fresh, effective ritual.
Invite Only
We are currently accepting a limited number of members for our exclusive launch.
Engineered for Men's Skin
Men's skin is fundamentally different—it's 25% thicker, produces more oil, and endures the daily stress of shaving. Generic skincare often sits heavy on the surface, leading to a greasy, sweaty feel.
Dewy is engineered to penetrate deeper and absorb instantly. Our formula soothes post-shave irritation and controls excess oil, delivering deep hydration with a zero-weight, matte finish that feels like nothing at all.
Why Freshness Matters
1. Climate Adaptive Formulas
India's climate is diverse and changing. A cream that works in the dry winter of Delhi won't work in the humid summer of Chennai. Dewy takes the burden off you. We adjust our formula monthly based on your location's specific weather and humidity levels, ensuring optimal texture and performance year-round.
2. Peak Potency
Most skincare products sit on shelves for months, losing their effectiveness. Dewy is crafted in micro-labs near you and delivered to your doorstep within days of formulation. This ensures you get the most potent, active ingredients exactly when your skin needs them.
3. Personalized for You
Beyond weather, your skin is unique. Through our app, you can share your skin profile and preferences. We tailor the base ingredients to match your skin type (Oily, Dry, Normal) and lifestyle.
What's Inside
Our base formula changes with the season, but our commitment to clean, safe ingredients never does.
Hydration Base
- Aloe Vera Juice
- Vegetable Glycerin (Adjusted for humidity)
- Hyaluronic Acid
Nourishment
- Jojoba Oil
- Shea Butter (Reduced in summer)
- Vitamin E
Protection
- Geogard ECT (Natural Preservative)
- Colloidal Oatmeal
- Green Tea Extract
The Ritual
Safety First (Patch Test)
Because our ingredients are fresh and natural, we recommend a patch test. Apply a small amount to your inner arm and wait 24 hours before your first full application.
Application
Start with a clean face. Pump a pea-sized amount and massage gently in upward circular motions. It absorbs instantly, leaving a matte finish.
Maximum Freshness
For best results, keep your Dewy jar in the refrigerator. This preserves the bio-active ingredients and delivers a cooling, de-puffing wake-up call to your skin.
Customize Your Ritual
Soon you'll be able to fine-tune every aspect of your monthly supply.